average fulfillment cost per order is an important metric for businesses that want to measure the efficiency and profitability of their logistics operations. This cost includes the expenses related to picking, packing, shipping, and handling returns for each order processed. By analyzing the average fulfillment cost, companies can identify opportunities to reduce overhead, negotiate better shipping rates, and improve supply chain efficiency. Lowering fulfillment costs while maintaining quality service can boost margins and improve competitiveness in the marketplace. E-commerce businesses frequently track this metric to optimize pricing strategies and maximize profitability.