how to add products to amazon storefront involves navigating Amazon’s Store Builder interface. Once inside your brand store, you can choose the layout, create pages or sections, and add products using ASINs or keyword search. It’s important to categorize items logically and utilize multimedia like lifestyle images or video to drive customer engagement. Products listed in the storefront must already be active in your inventory, and you can link bestsellers, new arrivals, or bundles to enhance the user experience and boost conversions.